Featured releaseFlagship Research
The AI Recognition Gap
ChatGPT recognized emerging brands in 95.0% of branded answers, yet meaningful unbranded discovery remained rare, revealing the gap between being known and being recommended.
Read the reportLantern tracks how AI engines cite content at scale. We collect citation patterns across every major AI search engine and publish the findings as open research establishing the authoritative benchmark for AI search visibility.
ChatGPT recognized emerging brands in 95.0% of branded answers, yet meaningful unbranded discovery remained rare, revealing the gap between being known and being recommended.
Read the reportLongitudinal research showing why brand recognition, citation, discovery, recommendation, and referral must be measured as distinct stages of AI visibility.
A practical guide to the product, editorial, trust, company, and audience pages that help AI systems understand and cite emerging brands.
A cross-category overview of World Cup 2026 AI search visibility across 320 Gemini and OpenAI responses, seven categories, top domains, content formats, and brand winners.
Analysis of AI citations across Gemini and OpenAI examining which travel brands, domains, and content formats surface around FIFA World Cup 2026 travel and tourism questions.
Analysis of AI citations across Gemini and OpenAI examining which streaming and broadcast brands, domains, and content formats surface around FIFA World Cup 2026 viewing questions.
Analysis of AI citations across Gemini and OpenAI examining which sportsbook brands, domains, and content formats surface around FIFA World Cup 2026 betting questions.
Analysis of AI citations across Gemini and OpenAI examining which sponsors, domains, and content formats surface around FIFA World Cup 2026 sponsorship questions.
Analysis of AI citations across Gemini and OpenAI examining which news, media, official, and reference sources surface around FIFA World Cup 2026 questions.
Analysis of AI citations across Gemini and OpenAI examining which apparel and football boot brands, domains, and content formats surface around FIFA World Cup 2026 questions.
Analysis of AI citations across Gemini and OpenAI examining which payment brands, domains, source types, and content formats surface around FIFA World Cup 2026 payment questions.
Analysis of AI citations across ChatGPT and Gemini examining which banking brands, domains, and content formats are cited most — and how neobanks are outperforming legacy institutions in AI visibility.
Analysis of AI citations across ChatGPT and Gemini examining which athleisure brands, domains, and content formats are cited most — and how citation strategy differs sharply between engines.
Analysis of citations across major AI engines examining which beauty brands, domains, and content formats are cited most when answering queries about cosmetics, makeup, and beauty products.
Analysis of citations across major AI engines examining which banks, investment banks, and financial domains are cited most when answering queries about banking and financial services.
Analysis of citations across major AI engines examining which VC firms, domains, and content formats are cited most when answering queries about the venture capital ecosystem.
Analysis of citations across major AI engines examining which VC firms, domains, and content formats are cited most when answering queries about global venture capital.
Based on an analysis of citations across major AI engines, we examined which domains, brands, and content formats are cited most when answering queries about collaboration and project management software.
Based on an analysis of 200m+ citations across ChatGPT, Google AI Mode, Perplexity, and Claude, we examined the content structures and formats most frequently cited by generative search engines.
We work with leading brands, agencies, and investors to build private citation benchmarks across the verticals that matter to them. Tailored prompt sets, monthly tracking, and direct access to our research team.