World Cup SponsorshipJuly 2026

AI Search Visibility Report | World Cup Sponsorship

Visa leads sponsorship share of voice at 32.6%, ahead of Adidas and Coca-Cola. Root-domain aggregation shows FIFA-owned sources and sponsorship analysis pages shape much of the AI answer layer.

Top Cited Domains

Root-domain aggregation puts fifa.com first at 15.0% citation share, narrowly ahead of zappi.io at 14.3%. Wikipedia and sports business publishers form the next citation layer.

fifa.com
15.0%
zappi.io
14.3%
wikipedia.org
9.3%
sportsbusinessjournal.com
6.4%
sponsorshipassociation.com
5.0%
fifaworldcupschedule.com
3.6%
visa.com
3.6%
forbes.com
2.1%
nss-sports.com
2.1%

Citation share = percentage of all tracked citations attributed to that root domain. July 2026.

Content Formats AI Cites Most

Blog and guide content accounts for 57.1% of sponsorship citations, followed by data and industry pages at 33.6%. Product pages appear at 7.1%, but brand homepages, listicles, and video barely register.

Blog / Guide
57.1%
Data / Industry
33.6%
Product Page
7.1%
Homepage / Brand
0.7%
Listicle
0.7%
Video
0.7%

Citation share = percentage of all tracked citations attributed to that content format. July 2026.

Visa leads sponsor share of voice at 32.6%, with Adidas and Coca-Cola tied at 30.4%. The top ten is entirely made up of official partners and sponsors, showing how strongly official association shapes AI sponsorship answers.

Visa
32.6%
Adidas
30.4%
Coca-Cola
30.4%
Qatar Airways
26.1%
Budweiser
23.9%
Hyundai
23.9%
Kia
23.9%
Hisense
21.7%
Mengniu
21.7%
McDonald's
21.7%

Share of voice = percentage of all tracked AI responses in which the brand appeared at least once. July 2026.

How Lantern collects this data

Lantern collects millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms. This gives us one of the largest and most authentic datasets on how AI search engines cite sources and surface brands.

Prompt monitoring

Data collected directly from ChatGPT, Gemini, Perplexity, Claude, and AI Overviews, the same results users see daily.

200m+ data points

Over 200 million analyzed citations, prompts, and responses one of the largest AI search datasets available.

Aggregated and public

Published freely for the GEO and AI search community. All reports are based on aggregated, non-identifiable trends.