Lantern tracks AI search visibility by continuously querying AI search engines (like ChatGPT, Perplexity, Gemini, and Google AI Overviews), capturing how often, where, and in what context your brand appears in their answers. It then aggregates these results into dashboards that show mentions, sentiment, citations, traffic, and competitive benchmarks over time so marketing and SEO teams can act on the data.
Can I track traditional SEO and AI search together?
Yes. You can track AI search visibility and traditional Google SERPs together in one unified Lantern dashboard, with integrations for Google Search Console and Google Analytics. Lantern’s Site Audit (robots.txt, sitemaps, schema, Core Web Vitals, hreflang, meta tags) helps you fix technical issues that impact both AI retrieval and Google rankings.
How does attribution work for AI-generated traffic?
You connect your site using the Lantern script (or supported Cloudflare/Vercel integration), and Lantern does the rest automatically. From there, every visit coming from AI-generated answers is tracked, attributed, and tied to on-site conversions.
What makes content 'optimized for AI search'?
Content is optimized for AI search when it is specifically designed to be discovered, trusted, and quoted by AI models. Lantern first analyzes which pages and domains AI already cites in your industry, then studies how those top sources are structured, written, and formatted. Using those patterns, Lantern identifies gaps where your brand should own a better, more complete resource, and helps you generate high-quality blog content that mirrors what AI engines prefer: clear answers, deep topical coverage, and structured elements like headings, FAQs, and tables that are easy for ai chatbots to parse and consume.
Do I need technical knowledge to use Lantern?
No technical expertise is required to use Lantern. Lantern is designed first for marketing and content teams, with clear insights and actionable recommendations, no coding or complex configuration needed.​ If something technical does come up, you can easily loop in a developer or technical teammate by inviting them into the same workspace or dashboard so they can handle setup details (like scripts or integrations) while you focus on strategy and content.
How long does it take to see results?
Initial visibility tracking starts immediately after setup. For optimization efforts, most customers see improved AI mentions within 6-8 weeks, though this varies based on your industry, content volume, and implementation speed.
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Monitor your brand across Google, ChatGPT, Perplexity, and Gemini. Get the insights you need to rank higher and get mentioned more often.
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