World Cup News & MediaJuly 2026

AI Search Visibility Report | World Cup News & Media

FIFA dominates the news and media citation layer, with 50% brand share of voice and 14.3% root-domain citation share. Fox Sports is the strongest media brand, while guide and data pages drive most cited source formats.

Top Cited Domains

Root-domain aggregation puts fifa.com clearly ahead at 14.3% citation share. Fox Sports is the strongest media domain at 7.5%, followed by Wikipedia and major news publishers.

fifa.com
14.3%
foxsports.com
7.5%
wikipedia.org
5.3%
cbsnews.com
3.8%
apnews.com
3.0%
fifaworldcupschedule.com
3.0%
foxcorporation.com
3.0%
reutersagency.com
3.0%
sbs.com.au
3.0%

Citation share = percentage of all tracked citations attributed to that root domain. July 2026.

Content Formats AI Cites Most

Blog and guide content accounts for 58.6% of news and media citations, followed by data and industry pages at 31.6%. Homepage and brand pages appear, but they represent a small share of the citation layer.

Blog / Guide
58.6%
Data / Industry
31.6%
Homepage / Brand
4.5%
Listicle
2.3%
Video
1.5%
Product Page
0.8%
Review / Aggregator
0.8%

Citation share = percentage of all tracked citations attributed to that content format. July 2026.

FIFA leads brand share of voice at 50%, while Fox Sports is the strongest media brand at 25%. Wire services and sports publishers appear, but none come close to the official source layer.

FIFA
50.0%
Fox Sports
25.0%
Reuters
11.1%
Associated Press
8.3%
Telemundo Deportes
8.3%
Sports Illustrated
8.3%
ESPN
5.6%
Sky Sports
5.6%
Goal
2.8%
BBC Sport
2.8%

Share of voice = percentage of all tracked AI responses in which the brand appeared at least once. July 2026.

How Lantern collects this data

Lantern collects millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms. This gives us one of the largest and most authentic datasets on how AI search engines cite sources and surface brands.

Prompt monitoring

Data collected directly from ChatGPT, Gemini, Perplexity, Claude, and AI Overviews, the same results users see daily.

200m+ data points

Over 200 million analyzed citations, prompts, and responses one of the largest AI search datasets available.

Aggregated and public

Published freely for the GEO and AI search community. All reports are based on aggregated, non-identifiable trends.