World Cup Travel & TourismJuly 2026

AI Search Visibility Report | World Cup Travel & Tourism

United Airlines leads travel and tourism brand share of voice at 29.2%, while FIFA and travel guide domains dominate citations. Blog and guide content accounts for 70.7% of tracked citations.

Top Cited Domains

FIFA leads travel and tourism citation share at 7.2%, followed by Wikipedia and specialist travel operators. The citation set is fragmented across official, reference, airline, and destination-planning sources.

fifa.com
7.2%
wikipedia.org
5.3%
roadtrips.com
3.0%
wego.com
2.7%
flyteam.jp
1.9%
airporstinsights.com
1.5%
matadornetwork.com
1.5%
theworldcupguide.com
1.5%
alternativeairlines.com
1.1%
cathaypacific.com
1.1%

Citation share = percentage of all tracked citations attributed to that root domain. July 2026.

Content Formats AI Cites Most

Blog and guide content accounts for 70.7% of travel and tourism citations. Data and industry pages are a distant second at 16.7%, while product pages barely appear in AI answers.

Blog / Guide
70.7%
Data / Industry
16.7%
Listicle
5.7%
Comparison
3.4%
Homepage / Brand
1.1%
Video
1.1%
Review / Aggregator
0.8%
Product Page
0.4%

Citation share = percentage of all tracked citations attributed to that content format. July 2026.

United Airlines leads travel and tourism brand share of voice at 29.2%, ahead of Booking.com at 20.8%. Qatar Airways and Airbnb follow at 8.3%, showing how airline, booking, rental, and activity brands split AI visibility.

United Airlines
29.2%
Booking.com
20.8%
Qatar Airways
8.3%
Airbnb
8.3%
American Airlines
6.3%
Tripadvisor
6.3%
Expedia
6.3%
Viator
6.3%
GetYourGuide
4.2%
Delta Air Lines
2.1%

Share of voice = percentage of all tracked AI responses in which the brand appeared at least once. July 2026.

How Lantern collects this data

Lantern collects millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms. This gives us one of the largest and most authentic datasets on how AI search engines cite sources and surface brands.

Prompt monitoring

Data collected directly from ChatGPT, Gemini, Perplexity, Claude, and AI Overviews, the same results users see daily.

200m+ data points

Over 200 million analyzed citations, prompts, and responses one of the largest AI search datasets available.

Aggregated and public

Published freely for the GEO and AI search community. All reports are based on aggregated, non-identifiable trends.