Our mission
Make AI search understandable and actionable
Give marketing teams a clear view of how AI represents their brand, what shapes those answers, and which work will improve visibility.
About Lantern
Building the operating system for AI search
Lantern helps marketing teams understand how AI represents their brand, see why competitors get recommended, and turn the most valuable gaps into finished work.
Read the Lantern story
The Lantern story
Discovery changed before marketing tools did
AI systems started answering buyer questions, comparing options, and recommending brands before most marketing teams had a reliable way to see what those systems were saying.
The tools teams already used could explain rankings, clicks, and traffic. They could not explain why one brand appeared in an AI answer, which sources shaped that recommendation, or what to do next.
Lantern was founded in 2025 to close that gap. We built one system to measure what answer engines say, connect those answers to search and brand context, and turn the most valuable opportunities into finished marketing work.
What guides us
One company. One clear purpose.
Our vision
Help useful brands earn their place in AI answers
Build the infrastructure that helps accurate, valuable brand knowledge remain discoverable as search moves from links to generated answers.
Our promise
Keep evidence and people at the center
Show the source behind every recommendation, ground every agent in approved context, and keep consequential actions under human control.
Lantern Research
Evidence should be useful beyond the dashboard
AI search is changing quickly, and broad visibility scores rarely explain what actually moved. We keep recognition, citations, discovery, recommendations, and visits separate so teams can make decisions from the right signal.
We publish what we learn as open research: focused studies on how AI systems recognize brands, choose sources, and move from awareness toward recommendation.
Explore all researchBrand recognition
01
The AI Recognition Gap
Why knowing a brand is not the same as recommending it.
Read reportSource authority
02
Where New Brands Earn AI Authority
How the wider web shapes the sources behind AI answers.
Read reportOwned content
03
Beyond the Homepage
Which owned pages AI systems cite and what teams should build next.
Read reportResearch library
Follow the evidence shaping AI discovery
Explore Lantern studies across industries, answer engines, citations, and content formats.
View all reports
How we build
Principles for a market that keeps moving
01
Start with evidence
Separate recognition, citations, discovery, recommendations, and visits. A useful decision starts with knowing which signal actually changed.
02
Build toward finished work
A dashboard is only the beginning. Research should become a clear priority, a grounded workflow, and something a team can review and use.
03
Keep people in control
Agents can research, create, and coordinate work. People set the direction and approve publishing, outreach, spend, and other consequential actions.
The company
Built for the teams shaping what gets discovered next
Lantern Tech Inc. was founded in 2025 and is led by co-founder and CEO Gideon Ruhara. We build AI search visibility and marketing-agent infrastructure for brand teams, SEO and content practitioners, and agencies.
- Founded
- 2025
- Leadership
- Gideon Ruhara, co-founder and CEO
- Company
- Lantern Tech Inc.
- Focus
- AI search visibility and marketing agents
- Contact
- team@asklantern.com
Other companies named Lantern
Lantern at asklantern.com is an AI search visibility and marketing-agent platform. It is separate from:
- Lantern Pharma, a biopharmaceutical company
- Lantern Care, a specialty healthcare platform
- withlantern.com, a sales intelligence platform
- New Lantern, a radiology technology company
- lantern.dev, a PostgreSQL vector database project
Clear answers
Questions about Lantern
What does Lantern do?
Lantern measures how brands appear across AI-generated answers, identifies the prompts and sources shaping those answers, and gives marketing teams agents that turn visibility gaps into finished research, briefs, content, and optimization work.
Who is Lantern built for?
Lantern is built for marketing teams, growth leaders, SEO practitioners, and agencies responsible for how brands are discovered and represented across AI search and traditional search.
How is Lantern different from a traditional SEO tool?
Traditional SEO tools primarily measure rankings, keywords, and links. Lantern measures mentions, citations, recommendation position, source influence, and competitive visibility inside AI answers, then connects those findings to execution workflows.