AI Search Visibility Report | US Consumer Banking
Chase leads AI citation share at 49%, but the more striking finding is how neobanks, SoFi, Ally, Chime, and Current, are consistently outperform Wells Fargo and Bank of America.
Top Cited Domains
Financial comparison sites dominate citation share, bankrate.com leads ahead of reddit.com and youtube.com, reflecting how AI engines treat community and video content as credible sources for banking decisions. Only four of the top ten are brand-owned properties, with Chase and Capital One the strongest performers in owned citation share.
- bankrate.com5.83%
- reddit.com5.68%
- youtube.com4.53%
- forbes.com4.38%
- chime.com3.34%
- chase.com3.19%
- capitalone.com3.08%
- ally.com2.97%
- sofi.com2.34%
- businessinsider.com2.04%
Content Formats AI Cites Most
Blog and guide content accounts for 61% of all citations, reflecting how banking queries skew toward advice-seeking and research. Review aggregators, listicles, comparison content, and data-led pieces collectively cover the remainder, while brand product pages represent a negligible 0.4%.
- Blog / Guide61.3%
- Review / Aggregator10.7%
- Listicle7.6%
- Comparison6.9%
- Data / Industry6.4%
- Video4.6%
- Homepage / Brand2.0%
- Product Page0.4%
Citation Pattern by Engine
ChatGPT is extremely concentrated, 85.8% of its citations go to blog and guide content, leaving almost nothing for reviews, comparisons, or video. Gemini cites citations far more evenly, giving meaningful share to comparisons (7.9%), data-led content (7.1%), and video (5.4%).
- 85.8%Blog / Guide57.5%
- 0.5%Review / Aggregator12.2%
- 3.6%Listicle8.3%
- 0.3%Comparison7.9%
- 2.2%Data / Industry7.1%
- 0.0%Video5.4%
- 7.1%Homepage / Brand1.2%
- 0.5%Product Page0.4%
Brand Share of Voice
Chase leads at 49.3%. SoFi, Ally Bank, and Chime all outperform Bank of America and Wells Fargo, reflecting how neobanks have invested heavily in the content formats AI engines favour most.
- Chase49.3%
- Capital One36.1%
- SoFi27.7%
- Ally Bank24.7%
- Chime22.3%
- Bank of America22.0%
- Wells Fargo19.9%
- Current17.2%
- Citibank7.4%
- PNC Bank7.4%
Brand Visibility by Intent
SoFi owns use-case queries at 60.5%, outperforming every legacy bank for "which bank for X situation" intent, which is arguably the highest value query type in financial services. Chase is the only brand with consistent top-3 presence across every intent category.
| Intent | Chase | Capital One | SoFi | Ally Bank | Chime | Bank of America | Wells Fargo | Current |
|---|---|---|---|---|---|---|---|---|
| Awareness | 55.8% | 69.8% | 53.5% | 39.5% | 18.6% | 30.2% | 27.9% | 20.9% |
| Recommendation | 69% | 45.2% | 16.7% | 11.9% | 31% | 42.9% | 38.1% | 21.4% |
| Use Case | 50% | 55.3% | 60.5% | 50% | 23.7% | 18.4% | 21.1% | 15.8% |
| Comparison | 57.9% | 15.8% | 21.1% | 18.4% | 21.1% | 23.7% | — | 13.2% |
| Problem Solving | 54.2% | 33.3% | 12.5% | 16.7% | 20.8% | 20.8% | 12.5% | 16.7% |
| Integrations | 57.1% | 57.1% | 42.9% | 38.1% | 28.6% | 47.6% | 57.1% | 23.8% |
| Social Proof | 37.5% | 20.8% | 33.3% | 20.8% | 29.2% | 12.5% | 33.3% | — |
| Pricing / Value | 29.2% | — | 4.2% | 8.3% | 20.8% | — | — | 20.8% |
How Lantern collects this data
Lantern collects millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms. This gives us one of the largest and most authentic datasets on how AI search engines cite sources and surface brands.
Prompt monitoring
Data collected directly from ChatGPT, Gemini, Perplexity, Claude, and AI Overviews, the same results users see daily.
200m+ data points
Over 200 million analyzed citations, prompts, and responses one of the largest AI search datasets available.
Aggregated and public
Published freely for the GEO and AI search community. All reports are based on aggregated, non-identifiable trends.