World Cup Sports BettingJuly 2026

AI Search Visibility Report | World Cup Sports Betting

DraftKings leads sports betting brand share of voice at 37%, ahead of FanDuel and BetMGM. AI answers rely heavily on guide content and sports media sources rather than sportsbook product pages.

Top Cited Domains

Fox Sports leads citation share at 5.7%, followed by Legal Sports Report and Sports Illustrated at 4.7%. Betting advice and sports media sources dominate the citation layer.

foxsports.com
5.7%
legalsportsreport.com
4.7%
si.com
4.7%
goal.com
4.3%
youtube.com
3.8%
wikipedia.org
2.8%
prizepicks.com
2.8%
the-independent.com
2.8%
actionnetwork.com
2.4%
bettingusa.com
2.4%

Citation share = percentage of all tracked citations attributed to that root domain. July 2026.

Content Formats AI Cites Most

Blog and guide content accounts for 65.4% of sports betting citations, far ahead of data and industry pages at 12.8%. Listicles and review aggregators also appear, but product pages barely register.

Blog / Guide
65.4%
Data / Industry
12.8%
Listicle
8.5%
Review / Aggregator
6.2%
Video
3.8%
Homepage / Brand
2.4%
Comparison
0.5%
Product Page
0.5%

Citation share = percentage of all tracked citations attributed to that content format. July 2026.

DraftKings leads sports betting share of voice at 37%, ahead of FanDuel at 30.4%. BetMGM and Caesars Sportsbook tie at 26.1%, while bet365 has a clear global presence at 19.6%.

DraftKings
37.0%
FanDuel
30.4%
BetMGM
26.1%
Caesars Sportsbook
26.1%
bet365
19.6%
Underdog Fantasy
10.9%
ESPN BET
6.5%
PrizePicks
6.5%
Sleeper
6.5%

Share of voice = percentage of all tracked AI responses in which the brand appeared at least once. July 2026.

How Lantern collects this data

Lantern collects millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms. This gives us one of the largest and most authentic datasets on how AI search engines cite sources and surface brands.

Prompt monitoring

Data collected directly from ChatGPT, Gemini, Perplexity, Claude, and AI Overviews, the same results users see daily.

200m+ data points

Over 200 million analyzed citations, prompts, and responses one of the largest AI search datasets available.

Aggregated and public

Published freely for the GEO and AI search community. All reports are based on aggregated, non-identifiable trends.