World Cup PaymentsJuly 2026

AI Search Visibility Report | World Cup Payments

Visa leads payment brand share of voice at 29.2%, but AI answers rely most heavily on FIFA ticketing support, official federation sources, and third-party travel guidance when answering World Cup payment questions.

Top Cited Domains

FIFA-owned domains lead citation share at 20.4%, far ahead of travel-advice sources and payment brands. Root-domain aggregation shows official tournament properties dominate the citation layer once FIFA subdomains are combined.

fifa.com
20.4%
footballgroundguide.com
3.2%
wise.com
3.2%
wikipedia.org
2.8%
visa.com
2.4%
bankrate.com
2.0%
budgetyourtrip.com
1.2%
chase.com
1.2%

Citation share = percentage of all tracked citations attributed to that domain. July 2026.

Content Formats AI Cites Most

Blog and guide content accounts for 48.2% of payment-related World Cup citations, followed by data and industry pages at 31.3%. Product pages appear, but they are a smaller part of the answer set at 12%.

Blog / Guide
48.2%
Data / Industry
31.3%
Product Page
12.0%
Listicle
5.6%
Comparison
2.0%
Homepage / Brand
0.4%
Video
0.4%

Citation share = percentage of all tracked citations attributed to that content format. July 2026.

Visa leads brand share of voice at 29.2%, ahead of Apple Pay and Google Pay at 25%. Wallet brands are highly visible despite not being official World Cup payment partners, while Mastercard and American Express remain close behind.

Visa
29.2%
Apple Pay
25.0%
Google Pay
25.0%
Mastercard
22.9%
American Express
18.8%
Discover
12.5%
Wise
10.4%
Wells Fargo Autograph
4.2%
Chase
4.2%

Share of voice = percentage of all tracked AI responses in which the brand appeared at least once. July 2026.

How Lantern collects this data

Lantern collects millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms. This gives us one of the largest and most authentic datasets on how AI search engines cite sources and surface brands.

Prompt monitoring

Data collected directly from ChatGPT, Gemini, Perplexity, Claude, and AI Overviews, the same results users see daily.

200m+ data points

Over 200 million analyzed citations, prompts, and responses one of the largest AI search datasets available.

Aggregated and public

Published freely for the GEO and AI search community. All reports are based on aggregated, non-identifiable trends.