AI Search Visibility Report | World Cup Apparel & Boots
Adidas leads apparel and football boot brand share of voice at 41.7%, ahead of Nike and Puma, while AI engines rely heavily on football guides, kit news, and specialist retail sources.
Top Cited Domains
Fanatics, Footy Headlines, and Soccer.com share the lead at 7.8% citation share each. Apparel and boots answers rely heavily on retail, kit news, football equipment, and specialist football media sources.
- fanatics.com7.8%
- footyheadlines.com7.8%
- soccer.com7.8%
- adidas.com3.9%
- nss-sports.com3.9%
- reddit.com3.9%
- soccerbible.com3.2%
- dickssportinggoods.com2.6%
- footballboots.co.uk2.6%
- fifa.com2.6%
Content Formats AI Cites Most
Blog and guide content dominates apparel and boots citations at 73.4%. AI answers are leaning on explanatory football gear content, kit news, buying guidance, and specialist editorial sources far more than product pages.
- Blog / Guide73.4%
- Listicle10.4%
- Data / Industry6.5%
- Review / Aggregator4.5%
- Video2.6%
- Homepage / Brand1.3%
- Comparison0.6%
- Product Page0.6%
Brand Share of Voice
Adidas leads brand share of voice at 41.7%, ahead of Nike at 35.4% and Puma at 29.2%. The official partner advantage is visible, but Nike and Puma remain heavily represented in football apparel and boot answers.
- Adidas41.7%
- Nike35.4%
- Puma29.2%
- Mizuno12.5%
- Fanatics10.4%
- New Balance10.4%
- Umbro8.3%
- Soccer.com4.2%
- Under Armour2.1%
How Lantern collects this data
Lantern collects millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms. This gives us one of the largest and most authentic datasets on how AI search engines cite sources and surface brands.
Prompt monitoring
Data collected directly from ChatGPT, Gemini, Perplexity, Claude, and AI Overviews, the same results users see daily.
200m+ data points
Over 200 million analyzed citations, prompts, and responses one of the largest AI search datasets available.
Aggregated and public
Published freely for the GEO and AI search community. All reports are based on aggregated, non-identifiable trends.