World Cup 2026 AI Search Visibility Report

Top Cited Domains Overall

Root-domain aggregation puts fifa.com first at 19.0%, ahead of wikipedia.org at 12.5%. Fox Sports, Zappi, and Fox Corporation form the next citation layer.

1. fifa.com

   19.0%
2. wikipedia.org

   12.5%
3. foxsports.com

   4.0%
4. zappi.io

   3.6%
5. foxcorporation.com

   3.1%
6. goal.com

   2.5%
7. worldsoccershop.com

   2.4%
8. worldsoccertalk.com

   2.4%

Top Content Formats Overall

Blog and guide content is the dominant format at 62.4%, followed by data and industry pages at 22.6%. Product pages, video, and review content are far less visible across the full World Cup dataset.

1. Blog / Guide

   62.4%
2. Data / Industry

   22.6%
3. Listicle

   5.3%
4. Product Page

   3.4%
5. Video

   1.8%
6. Review / Aggregator

   1.8%
7. Homepage / Brand

   1.5%
8. Comparison

   1.2%

Overall Brand Visibility Winners

Telemundo leads overall weighted share of voice at 54.2%, followed by FIFA and Fox. Streaming and broadcast brands dominate the top of the overall visibility table.

1. 01

   Telemundo

   Streaming & Broadcast · official

   54.2%
2. 02

   FIFA

   News & Media · official

   50.0%
3. 03

   Fox

   Streaming & Broadcast · official

   47.9%
4. 04

   Peacock

   Streaming & Broadcast · official

   37.5%
5. 05

   DraftKings

   Sports Betting

   37.0%
6. 06

   Adidas

   Apparel & Boots / Sponsorship · official

   36.0%
7. 07

   Nike

   Apparel & Boots

   35.4%
8. 08

   Visa

   Payments / Sponsorship · official

   30.9%
9. 09

   FanDuel

   Sports Betting

   30.4%
10. 10

    Coca-Cola

    Sponsorship · official

    30.4%

Category Winners

Each category report breaks down its own detailed citation and content patterns. Use this table as the World Cup 2026 index.