Share of Voice (AI)
The percentage of AI responses about your category that mention your brand versus competitors — the headline metric of AI search visibility.
AI Share of Voice (AI SOV) is the percentage of AI-generated responses about your product category that include a mention of your brand. If ChatGPT mentions 'Lantern' in 6 out of every 10 responses to questions about AEO platforms, Lantern's AI share of voice for that category is 60%.
AI SOV is the headline metric of AI search visibility — analogous to branded search share in traditional SEO, but measured inside conversational AI responses rather than on a search results page.
Growing AI share of voice requires consistent citation across a wide range of query types: comparison queries ('best AEO tool'), category queries ('what is AEO'), use-case queries ('how to track my brand in ChatGPT'), and problem queries ('my brand isn't appearing in AI results'). Each query type requires its own content and optimisation strategy.
Lantern tracks your AI share of voice across all major engines and all relevant query types, benchmarks it against competitors, and deploys agents to grow it.
How Lantern helps
Lantern measures your AI share of voice in real time, tracks competitor SOV, and deploys marketing agents to increase your citation rate.
Try Lantern freeFrequently asked questions
- What is AI Share of Voice?
- AI Share of Voice is the percentage of AI-generated responses in your category that mention your brand. If 6 of 10 AI answers about AEO tools name your brand, your AI share of voice is 60%. It is the headline metric of AI search visibility.
- How do you measure AI Share of Voice?
- You measure AI SOV by running a representative set of category prompts across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews, then counting how often your brand appears versus competitors. Lantern automates this across thousands of prompts monthly.
- How does Lantern improve AI Share of Voice?
- Lantern identifies every query type where a competitor is cited instead of your brand, then deploys content and GEO agents to publish the authoritative answer that AI engines will cite instead.