The New Rules of AI Search: What Gets Recommended and Why
With Zach Chahalis
Sr. Director of SEO and Data Analytics at iPullRank
Unpack how AI engines decide what content to trust, cite, and recommend. Discover the content patterns and authority markers shaping brand visibility across ChatGPT, Perplexity, and Google AI Overviews.
In this session, you will learn how to engineer content that gets surfaced when buyers ask the questions that shape their decisions.
Agenda
- 00:00
How AI engines decide what to trust
A practical breakdown of the signals that shape whether content is trusted, cited, or ignored across AI search surfaces.
- 15:00
What gets recommended and why
The content patterns and authority markers that influence recommendations in ChatGPT, Perplexity, and Google AI Overviews.
- 30:00
How to engineer content for AI visibility
How to structure content so it answers buyer questions clearly, earns citations, and shows up when decisions are being shaped.
- 45:00
Q&A with Zach Chahalis
Bring your questions on AI search strategy, content visibility, and what brands should do next.
Free - limited spots
Reserve your spot
Wednesday, June 24, 2026 · 10:00 AM - 11:00 AM EDT