Driving GEO upsells

From visibility gap to signed scope

GEO creates a timely expansion opportunity, but clients do not buy another dashboard. They buy a clear diagnosis, a credible plan, and evidence that the work is moving their brand into the answers buyers trust.

• Spot AI-search visibility gaps that create credible expansion conversations in existing client accounts.
• Turn GEO discovery into a clear audit, focused pilot, or recurring retainer instead of a vague new service.
• Use Lantern data to support the pitch, prioritize delivery, and report progress clients can understand.
• Build a repeatable operating model across account, SEO, GEO, and content teams.