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Agency profile

2X Marketing

The world's largest B2B Marketing-as-a-Service (MaaS) firm, providing AI-enabled marketing talent and end-to-end execution for technology and professional services companies.

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Agency overview

2X is the category creator and global leader in B2B Marketing-as-a-Service (MaaS), founded in 2017 by three former Fortune 500 CMOs. The firm provides a subscription-based alternative to traditional agency models, offering on-demand, AI-enabled B2B marketing specialists who operate as an extension of a client's internal team. Services span marketing strategy and consulting, demand generation and ABM, campaign execution, content and creative, marketing operations (MOps), MarTech integration and optimization (including Marketo and 6sense), and analytics and data management. 2X serves established technology and professional services companies seeking to scale marketing impact without adding headcount or increasing budgets.

Capabilities

B2B MaaSABMDemand GenerationMarketing OperationsMarTech Optimization
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