Stop guessing and start winning in AI search. This detailed guide walks you through every feature of the Lantern dashboard, your complete AEO workflow.

By Collins • December 1, 2025
AI search has felt like a black box. You create content, cross your fingers, and hope the algorithms cite you. But you have no visibility, no control, and no way to measure what’s working.
For the past year marketers have been told that Answer Engine Optimization (AEO) is the future. You’ve been told to embrace AI, optimize for conversational queries, and prepare for a zero-click world. But one critical question has been left unanswered: How do you actually do it?
Until now.
This post pulls back the curtain on the Lantern Dashboard, the first end-to-end platform designed to give marketers a complete command center for AI Search Optimization. We’ll walk you through every feature, showing you how to move from diagnosis and strategy to content creation and ROI measurement—all in one place.
The first step in any successful strategy is understanding the landscape. The Lantern Dashboard gives you an immediate, 360-degree view of your brand’s current standing in the world of AI search.
This is your North Star metric. The Visibility Score is a single, at-a-glance number that tells you how present your brand is across major AI engines for the topics that matter most to you. It answers the fundamental question: "Is our brand part of the conversation?"
Your visibility doesn't exist in a vacuum. We instantly show you how your score stacks up against your key competitors. By tracking competitor brands, you can see exactly where you stand in AI Search.

Lantern doesn't just show you who is being cited; we show you what content is resonating. Our dashboard shows you the top sources in your industry, allowing you to spot content gaps and opportunities before your competitors do.

Once you know where you stand, it's time to take action. Our Action Center is designed to give you a prioritized list of technical and content improvements to boost your Visibility Score.
Powered by our in-house LLM, this score analyzes your website and content on a granular level. It goes beyond traditional SEO checks to evaluate your site's "machine-readability." We break down key technical aspects, such as:

The Improve tab provides a clear, actionable checklist, turning complex AEO theory into simple, step-by-step tasks.

Visibility isn't just about technical fixes; it's about creating authoritative content that directly answers the questions your audience is asking. The Content Studio is your engine for AI-native content creation that Win AI search and get Cited.
When you identify a high-value prompt where you're lagging, you can click directly into the Content Studio to generate a new piece of content.
This workflow reduces content creation time from days to minutes, allowing you to scale your AEO efforts efficiently.

Here, you can analyze your brand's performance for individual prompts (e.g., "What is the best HR platform for remote teams?"). We provide two critical metrics:

This is the final, crucial piece of the puzzle. The Traffic Analysis tab helps you answer the question your CFO will ask: "Is this working?" We provide the tools to track visitors who come to your website from AI search platforms, allowing you to connect your AEO efforts directly to website traffic, leads, and revenue.

The Lantern Dashboard is more than a set of features; it is a fundamental shift in how marketers will approach search. It transforms AEO from a reactive, uncertain discipline into a proactive, measurable, and strategic function.
It’s your command center for diagnosing your position, your action plan for improvement, your engine for content creation, and your ledger for proving ROI. It’s the end of the black box.
Ready to take control of your brand's future in AI search? Get Started for free on the Lantern platform