Introducing support for Claude

AI search is evolving beyond web search engines. In addition to tools like ChatGPT, Google Ai overviews and Perplexity , users increasingly turn to conversational assistants like Anthropic’s Claude.

Claude, especially its latest “Web Search” enabled models can browse the live web and provide direct answers to questions, citing authoritative sources inline. These AI answers blend search results with generative AI. For example, Claude 3 with Web Search “can now browse the live web and cite its sources, functionally blending the roles of a search engine and a conversational AI”.

Millions of users now rely on Claude for answers. As of early 2026, Claude has about 18.9 million monthly active users worldwide. It also powers Amazon’s Alexa+ voice assistant, reaching millions of households. Given this scale, Claude is a major AI platform, it processes vast numbers of queries across informational, comparison, and decision-making topics. If you’re not tracking how your brand is treated in Claude’s answers, you risk missing a critical part of the AI-driven discovery journey.

What Is Claude AI?

Claude is an AI model that provides conversational AI responses to user questions. When a user asks Claude a query (such as “What is the best project management tool for small teams?”), Claude generates a chat-style answer.

Unlike static search results, Claude’s answers are dynamic and often unique. They typically include information synthesized from multiple sources, and—importantly—explicit citations when web search is enabled. In other words, Claude’s answers often look like a brief article or list, with embedded links pointing to original content.

Why Should You Track Claude for Ai search visibility?

Tracking your brand in Claude answers is now essential for modern marketing. Here’s why:

• Scale and Reach: Claude has tens of millions of users. As mentioned, by 2025 it had about 18.9M monthly active users. Plus, being integrated into voice assistants (Alexa+) means Claude reaches everyday consumers as well as professionals. Even if Claude’s audience is smaller than Google’s, the volume of Claude interactions now rivals or exceeds many standalone AI tools. Ignoring it means overlooking a large audience.
• Different Audience and Intent: Claude’s user base and their intents differ from other AI platforms. Claude is popular among developers, researchers, and enterprise users; for example, over one-third of Claude’s sessions were related to computing topics in early 2025. Its emphasis on safe, accurate answers also appeals to professional and enterprise audiences. By contrast, ChatGPT has a broader consumer mix, and Perplexity tends to be used for academic research. Tracking Claude ensures you see how your brand is positioned for Claude’s users. (For instance, if a developer asks Claude “best task manager for engineers,” you want to know if your product appears.)
• Competitive Intelligence: Monitoring Claude shows which competitors get mentioned or cited when Claude answers queries in your industry. You can see which sources Claude prefers and where gaps exist. For example, if a rival appears regularly in Claude’s answers to “best CRM for startups” but your brand never does, that’s a clear content opportunity.
• Content Performance Insights: By tracking Claude answers, you learn:
  • Which of your pages Claude cites in its answers.
  • Which topics and query types drive your visibility.
  • What answer format Claude favors (e.g. list vs. paragraph).
  • Where your content falls short compared to what Claude is choosing.
• Traditional SEO focuses on rankings, but Claude’s citations tell you what content is actually surfacing in AI answers. These insights guide precise optimizations.
• Brand Reputation Management: Because Claude’s answers shape user perceptions, you want to know how your brand is described. Claude could mention you positively or negatively. By tracking Claude, you can monitor the sentiment and context of your mentions.

In short, not tracking Claude means missing an important conversation.

How Lantern Tracks Claude Answers

Lantern’s is built to automatically monitor your presence in leading AI platform such as Chatgpt, Google AI Overviews, Perplexity and now including Claude.

Step 1: Real-Time Monitoring. Lantern continuously analyzes your saved prompts on claude.

Step 2: When Claude returns an answer, Lantern captures the full response text. Importantly, Lantern detects and records any citations or references Claude includes. Claude’s answers often contain explicit citations (for example, it might say “According to [Source], …” or included clickable links).

Step 3: Lantern checks whether your brand or content appears in Claude’s answer. It looks for direct mentions of your brand name in the text and any of your URLs or products cited. It measures:

• Mention Frequency: How often your brand is mentioned across answers.
• Context: The snippet of Claude’s answer around your mention
• Citations: The sources that Claude uses to base their response on
• Competitive analysis: Other brands or competitors mentioned alongside you.

Step 4: Performance Tracking Over Time. All of this data is trended. Lantern’s dashboard shows day-over-day, week-over-week and month-over-month changes in your Claude mentions and positions. You can correlate changes with your content updates or news events. For instance, if you publish a new help article, you can see if Claude starts citing it over time.

By breaking down Claude’s answers into structured data (mentions, citations, position, context),

Lantern turns otherwise invisible interactions into actionable analytics. You get clear reports on how you’re doing in Claude and how it evolves.

Lantern’s Complete Cross-Platform Visibility

Lantern provides a unified AI visibility dashboard covering all major AI platforms, so you can compare and strategize holistically. In one place, you’ll see your AI visibility across:

• ChatGPT (OpenAI): Conversational Q&A answers to general or complex queries.
• Perplexity AI: Research-oriented answers with citation lists.
• Google Gemini: Google’s assistant with multimodal and voice search.
• Claude (Anthropic): Chat-based answers with live web search and citations.

Why cross-platform matters: Different AIs have different user bases, intents, and content preferences. Tracking them separately helps you:

• Identify where (which platform) your brand performs best.
• Spot competitor strategies (maybe a rival is winning on one platform but not others).
• Allocate effort to the most valuable channels.

Ultimately, full visibility lets you form a complete AI strategy, rather than optimizing for one interface in isolation.

Getting Started With Claude Tracking

For Existing Lantern Customers: Good news, Claude tracking is live in Lantern right now. No extra setup is required. Simply log into your dashboard and you’ll find a “Claude” under your AI visibility dashboard and prompt analysis. Lantern will automatically run your saved prompts through Claude. Review the data to see your Claude mentions and citations.

• Navigate to Visibility Reports in your Lantern dashboard.
• Select the Claude filter or tab to view only Claude report.
• Your existing prompt list is automatically analyzed on Claude, so your brand’s Claude performance is ready to analyze.

For New Users: Claude tracking is included in Lantern’s paid plans (Pro, Enterprise, and Agency). To start:

1. Sign up for Lantern
2. We will run the initial analysis for your brand and update your Visibility dashboard
3. Add, Update the prompts you would like to track for your brand under the prompt analysis section (e.g., “[YourProduct] vs Competitor” or “best solution for [problem]”).
4. Lantern will begin querying Claude on those terms daily, and within a few hours you’ll see data in your dashboard.

With Lantern, tracking Claude is turnkey, just set your queries and watch Lantern do the rest. You’ll gain immediate insights into how Claude is treating your brand.