Product How-Tos

Step-by-step guides for using Lantern's features and integrations.

Monitoring Mentions

Step-by-step guide to tracking your brand mentions across AI platforms.

The Overview helps you understand how and where your brand appears across the generative engines Lantern tracks.

It's the central place to see your brand's visibility, ranking, and the context in which you're mentioned.

Step-by-Step

1. Go to the Overview Page

From the left-hand menu, select Overview.

This page provides a snapshot of your brand's performance across all tracked AI platforms.

2. Review the Visibility Chart

At the top of the page, you'll see a visibility chart showing how your brand performs across the generative engines Lantern tracks.

This chart shows visibility trends over time, helping you understand where your brand is gaining or losing attention.

3. Check the Brand Ranking Table

On the right side of the page, you'll find the Brand Ranking Table.

This compares your brand's visibility against competitors within the same category.

It's useful for identifying your relative position and tracking changes over time.

4. Explore Citations and Snippets

Below the visibility chart and ranking table, you'll find the Citations section.

Here, Lantern displays urls cited from AI-generated answers that mention your brand.

These citations help you see what content shapes AI responses about your brand.

5. View Topics Where Your Brand Is Mentioned

Further down, you'll see a list of Topics where your brand appears.

This helps you understand the contexts and conversations where AI platforms are referencing your brand — for example, product comparisons, industry trends, or thought leadership areas.

By reviewing this page regularly, you'll get a clear picture of your brand's presence across generative engines and the narratives forming around it.

Exporting & Sharing Reports

Create and share reports with executives and stakeholders.

Lantern makes it easy to share your AI visibility and brand insights with leadership or stakeholders by exporting data in multiple formats.

1. Exporting from the Overview Page

From the Overview page, you can export the data behind your brand's AI performance:

  • Navigate to Overview from the left-hand menu.
  • At the top of the page, click Export.
  • Choose your preferred format: Excel, CSV, or JSON.

The exported file includes:

  • AI responses for the session prompt
  • Response dates
  • Visibility metrics for each platform

This allows your team to analyze trends, share insights, or integrate Lantern data into other reporting tools.

2. Exporting from the Citations Page

You can also export citation data to understand which sources influence AI responses about your brand:

  • Go to the Citations page in your dashboard.
  • Click Export and select the desired format (Excel, CSV, or JSON).
  • The exported file contains all URLs cited during your analysis, including the context in which your brand was mentioned.

By exporting both Overview and Citations data, you can provide executives with a comprehensive view of your brand's presence, visibility, and influence in AI-generated answers.

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