Lantern | AI Search Optimization for brands

How CMOs Can Use AI Visibility Insights for PR Strategy

Help CMOs understand how AI mentions reflect brand perception and influence PR priorities.

Help CMOs understand how AI mentions reflect brand perception and influence public relations priorities.

Monitor AI visibility trends to identify emerging topics where your brand is being mentioned.
Track sentiment in AI-generated answers to gauge how the brand is perceived in real-time.
Align PR campaigns with high-visibility topics, ensuring positive narratives are reinforced.
Identify gaps in coverage and proactively generate content to shape AI responses.
Use competitor AI visibility data to benchmark your PR performance.

Enable SEO teams to integrate AI citation monitoring into existing backlink and content strategies.

Enable SEO teams to integrate AI citation monitoring into existing backlink and content strategies.

Export citation data from Lantern to identify sources referenced by AI engines.
Compare AI citations with backlinks to see which sites drive both AI visibility and SEO value.
Prioritize content partnerships with high-impact sources to influence AI mentions.
Use trends in AI citations to inform content strategy and optimize for generative engines.

Help marketing teams quantify the impact of AI-generated answers on website traffic and conversions.

Help marketing teams quantify the impact of AI-generated answers on website traffic and conversions.

Connect Google Analytics or your CRM to Lantern to track traffic originating from AI sources.
Identify which prompts and topics drive the most engagement and conversions.
Segment traffic by market, product, or topic to prioritize high-value opportunities.
Integrate AI-driven insights into campaign performance reporting to guide future strategy.

Guidance for communications teams on managing and mitigating negative perceptions in AI-generated answers.

Provide guidance for communications teams on managing and mitigating negative perceptions in AI-generated answers.

Monitor sentiment daily to detect issues before they escalate.
Provide authoritative sources for AI engines by creating high-quality, shareable content.
Update FAQs and help articles to address recurring questions or misconceptions.
Engage PR and social media teams to reinforce positive narratives externally.
Track changes over time to measure the impact of interventions and adjust strategy accordingly.